Max Opportunity
In Options view, Max Opportunity (shown as Max Opp and Max Opp %) is the headline measure of the option contract's best move. It answers one question:
How far did this contract run at its best, after the alert went out?
It is the single most important measure of how much opportunity an alert presented.
How it's calculated
Max Opp % = (Peak price after the alert − Alerted price) ÷ Alerted price × 100
(For adjusted alerts, the baseline is the adjusted entry price — the one performance is honestly measurable from.)
Example: an alert goes out with the contract at $3.50. Over the next two weeks the contract trades as high as $6.50, then settles back. The max opportunity is:
($6.50 − $3.50) ÷ $3.50 × 100 = +85.7%
So Max Opp shows $6.50 and Max Opp % shows +85.7%, no matter where the contract trades afterward.
The peak is taken from real minute‑by‑minute trading starting from the moment the entry filled — deliberately filtering out one‑off outlier prints (a single trade at a silly price inside a wide bid/ask spread doesn't count). That keeps Max Opp a number you could realistically have seen on screen, not a phantom tick.
Max Opp vs. Current — they're different on purpose
This is the one thing worth internalizing:
| What it answers | Behavior | |
|---|---|---|
| Max Opp % | How far did it run at its peak? | The all‑time high since the alert. Only ever goes up (or stays put). |
| Current % | Where is it right now? | Live price vs. the alerted price. Goes up and down all day. |
It's completely normal to see Max Opp +120% next to Current +35%. The contract ran to +120% at its peak, then pulled back to +35%. The max opportunity already happened — it's a record of the best the move offered.
Max Stock Opp is a separate measure
The table's Stock view uses a related metric called Max Stock Opp. It measures the underlying stock from the Stock Alerted At baseline rather than measuring the option contract:
- For a bullish idea, it uses the best recorded post-alert stock high.
- For a bearish idea, it uses the best recorded post-alert stock low.
- If no favorable move has appeared, it stays at 0.0% instead of presenting an unfavorable move as a “maximum.”
Max Stock Opp does not shrink after a pullback. The adjacent Now field is the live snapshot that moves up and down. The tracker also treats the alert day conservatively: the current post-alert quote can count, but a stored full-session daily high or low is excluded because that extreme may have happened before the alert was published.
Like option Max Opp, Max Stock Opp records the best opportunity observed after the alert. It is not an assumed entry, exit, or realized member result. See the Stock-view column guide for the complete table behavior.
The max opp date — and how fast it moved
Directly under the percentage, the Max Opp % cell shows when the peak happened and how many market days it took:
2/23 (5d)
That reads as: the peak was reached on February 23rd, on the alert's 5th market day — counting the alert day itself as day 1. ("Market days" counts only trading days — it skips weekends and holidays, and a peak on the alert day shows 1d.) This tells you how quickly the opportunity developed.
A peak from a previous year carries the year, as 12/2/25. Hover the cell for the full written-out date.
Milestones
As a contract's max opportunity climbs, it passes milestones. In the Classic (spreadsheet) view, you'll see cells fill in green as each threshold is crossed:
+10% · +20% · +30% · +40% · +50% · +75% · +100%
Classic view turns the milestones into columns — each one fills green as an alert's max opportunity crosses that threshold, so you can scan how far every alert traveled.
These make it easy to scan, at a glance, how far each alert traveled.
If you've turned on notifications, you can be pinged as an alert crosses the major milestones:
+25% · +50% · +75% · +100% — and then every additional +100% on rare runaway moves.
What Max Opportunity is — and isn't
Max Opp is a measure of the opportunity an alert presented, not a profit you earned. It's the contract's post‑alert peak — capturing it would have required selling at exactly the right moment, which no one does perfectly. Treat it as the ceiling of what the move offered, useful for judging the quality of an idea over time. It is not a record of realized gains. See the disclaimer.
Max Stock Opp — the same idea, on the underlying
The Max Opp above is measured on the option contract. The Stock view and every alert's detail page also show Max Stock Opp — the best favorable move the stock made after the alert, with no option premium in the math.
Two differences worth knowing:
- It's measured from recorded daily bars after the alert day, so it's accurate to the trading day rather than the exact tick. The alert day's own high and low are deliberately excluded, since that extreme may have happened before the alert went out.
- It follows the idea's direction: for a bearish idea the best post‑alert low counts, so a stock falling registers as favorable.
The same caveat applies in full — it's the opportunity the move offered, not a result anyone banked.
Next
- The Alerts Table → — where Max Opp lives alongside every other column.
- Opportunity Calculator → — model hypothetical outcomes at any price and date.